2011 TFEA Marketing Awards

by: Claire Bloxom 817-336-6824 [email protected]

MAIN ST. FORT WORTH ARTS FESTIVAL WINS 21 AWARDS FOR EXCELLENCE IN EVENT MARKETING, INCLUDING COVETED “ZENITH AWARD”

FORT WORTH, TEXAS (July 21, 2011) — The 2011 MAIN ST. Fort Worth Arts Festival (MAIN ST.) has set another record, taking home 21 awards for excellence in event marketing and management, including the coveted Zenith Award – the number one, best-overall award. The awards were announced at the Texas Festivals and Events Association (TFEA) Annual Conference in Corpus Christi, Texas, during the weekend of July 7-10, 2011.

TFEA’s Marketing Awards are given annually in recognition of top marketing efforts in the festivals-and-events category. Entries are judged by a panel of both in-state and out-of-state experts assembled by the International Festivals and Events Association.

“We are extremely excited to be recognized for our efforts by the Texas Festival and Events Association,” said Marie A. Holliday, D.M.D., chair of the Festivals and Events Committee for Downtown Fort Worth Initiatives Inc., producer of MAIN ST. “This would not have been possible without the hard work of many dedicated individuals, such as our F&E Committee, dedicated staff members and our Event Management Team. Our thanks, as well, goes to our sponsors, and the creative minds at Pinkerton Design and Concussion.”

In tough competition with other festivals and events throughout the state with annual budgets of $750,000 and up, such as the Alamo Bowl and Fiesta San Antonio, MAIN ST. took home 16 first-place wins, including Best T.V. Promotion, Best Social Media Site and Best Ad Series, in addition to four other second-place wins.

ABOUT MAIN ST. FORT WORTH ARTS FESTIVAL 

MAIN ST. Fort Worth Arts Festival will celebrate its 27th year on April 19-22, 2012, and is presented by Coors Light. Official Sponsors are CHASE, Sundance Square, Green Mountain Energy Company, University of Texas at Arlington, Tarrant Regional Water District, and XTO Energy. Media Sponsors include CBS 11/TXA 21 and D Magazine, as well as radio stations Mix 102.9, 106.1 KISS FM, 95.9 FM The Ranch, and 92.1 KTFW-FM. Supporting Sponsors include Dallas/Fort Worth Professional Musicians Association, the Fort Worth Transportation Authority (The T) and Frost Bank. For more information, please visit www.MainStreetArtsFest.org.

The festival is produced by Downtown Fort Worth Initiatives, Inc., a 501 (c) 3 organization formed in 1988 to complement the work of Downtown Fort Worth, Inc. and the Public Improvement District by provide a funding pathway for charitable, educational and public-purpose activities, such as community festivals, residential development and park management.

Downtown Fort Worth Initiatives, Inc. produces MAIN ST. Fort Worth Arts Festival and the Chesapeake Energy Parade of Lights presented by CHASE on November 25, 2011, which includes lighting ceremonies for the city’s Sundance Square Christmas tree. These events have an economic impact of more than $19 million annually and attract thousands of visitors to downtown Fort Worth each year. For more information, visit www.dfwi.org.

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