Sponsors Make MAIN ST. a Gift to North Texas

Sponsors Make MAIN ST. a Gift to North Texas

Fort Worth, Texas—MAIN ST. Fort Worth Arts Festival (MAIN ST.), downtown’s main event presented by Coors Light and produced by Downtown Fort Worth Initiatives, Inc., brings art to life for the people of North Texas April 16-19 and admission is free of charge, thanks to generous support by a community of corporate sponsors.

“We’re grateful for a family of sponsors whose donations year in and year out allow us to showcase fine art in a central business district that is itself a thing of beauty,” said Richard Ruddell, chairman of this year’s festival, said.

Coors Light leads the list, returning as presenting sponsor for MAIN ST.

“MAIN ST. is one of the things that make Fort Worth a great place to live, work and do business, and Coors Distributing Company of Fort Worth is proud to be part of this event,” said Marvin Branch, marketing manager of Coors of Fort Worth.

Sponsors of MAIN ST. Fort Worth Arts Festival this year include:

Presenting Sponsor

  • Coors Light – A family-owned Fort Worth company since the 1960s, Coors Distributing Company of Fort Worth takes pride in presenting MAIN ST. Fort Worth Arts Festival. Community service is a high priority for Coors, which distributes Coors Brewing Company products and other imported/domestic beers and malt beverages to accounts in Johnson and Tarrant counties. 

Official sponsors include American Airlines, official airline of MAIN ST., and Sundance Square, the festival’s main stage sponsor and a MAIN ST. supporter since the festival’s beginning in 1986, as well as Chase, Target, Texas Lincoln Mercury Dealers, and XTO Energy 

Official Media Sponsors extend an invitation for all of North Texas to attend and include CBS 11/TXA 21, Clear Channel Radio and D Magazine.

Supporting Sponsors include Coca-Cola Bottling Company of North Texas, Dallas/Fort Worth Professional Musicians Association, Fort Worth Transportation Authority, Green Mountain Energy, Star-Telegram and The University of Texas at Arlington, which this year is partnering with the festival to expand its efforts at good environmental stewardship.

Radio Sponsors are WRR 101.1, Mix 102.9, 102.1 The Edge, 106.1 KISS FM, 95.9 FM The Ranch, Country Legends 92.1, and Lone Star 92.5.

MAIN ST. packs downtown Fort Worth each spring with a celebration of fine arts and crafts, music, film and food stretching from the Tarrant County Courthouse to the Fort Worth Convention Center. More than 200 juried artists and fine crafts exhibitors line brick-paved Main Street, joined by musicians and dancers on three stages. Performance artists and food and drink vendors complete the scene.

Festival hours are 10 a.m. to 10 p.m. Thursday, April 16; 10 a.m. to 11 p.m. Friday and Saturday, April 17-18; and 10 a.m. to 8 p.m. Sunday, April 19. Admission is free.

MAIN ST. Fort Worth Arts Festival is produced by Downtown Fort Worth Initiatives, Inc. (DFWII), a 501 (c) 3 organization formed in 1988 to complement the work of Downtown Fort Worth, Inc. and the Public Improvement District by providing a funding pathway for charitable, educational and public-purpose activities, such as community festivals, residential development and park management. DFWII produces MAIN ST. Fort Worth Arts Festival and the Chesapeake Energy Parade of Lights, which includes lighting ceremonies for the city’s Christmas tree. These events have an economic impact of more than $19 million annually and attract more than 500,000 visitors to downtown Fort Worth each year.

Downtown Fort Worth, Inc. was founded in 1981 on the belief that downtown could be more than a place to work; it could be a thriving center of commerce and culture.

Downtown revitalization had already begun, thanks to two visionary men–Charles Tandy and Sid Bass—and the Tandy Center and Worthington Hotel, then called the Americana, laid the foundation for the future of Fort Worth’s center city.

Office towers, restaurants, nightclubs and retail stores opened downtown, and people began to return to the core in large numbers. New residential options encouraged downtown living, and improved hospitality and entertainment offerings brought renewed economic activity. Popular events invited new audiences to rediscover the appeal of downtown Fort Worth. Downtown Fort Worth has since become a national model for exciting, safe and walkable urban areas. Through it all, Downtown Fort Worth, Inc. has helped make it happen, forging productive partnerships with the city, property owners, business developers and corporations.

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